(716) 834-1123

Healthy, Beautiful Skin Starts Here

Clinical skin care in Cheektowaga, NY since 1984.

Desired Image Skin Care Clinic has cared for clients across the greater Buffalo area — Cheektowaga, Buffalo, Lackawanna, Williamsville and West Seneca, NY — since 1984. We specialize in professional, advanced treatments including facials, peels, acne care, anti-aging, sugaring and lash services, plus custom-blended home-care products. Every client begins with a one-on-one consultation, so your treatment and home care are built around your skin.

Since 1984

40+ Years of Experience

Licensed Estheticians

Custom-Blended Skincare

Brenda Romanow

Owner & Esthetician

Paramedical esthetician offering services in the Buffalo area.

Experienced Team

The knowledge of our skin care professionals delivers success in all our treatments.

Esthetician

For over 40 years we have helped Buffalo-area clients feel confident in their own skin. We are not a chain and we do not follow a script. We look at your skin closely, listen to what is bothering you, and build a plan that actually fits your life — combining in-clinic treatments with home-care products blended for you. Whether you are dealing with breakouts, dullness, dark spots, fine lines, or you simply want to keep your skin healthy, you are in experienced hands.

Our Services

Visit Our Skin Care Clinic!

From deep-cleansing facials and gentle biological peels to muscle toning, light therapy, sugaring and lash work, we offer a full range of treatments — each one tailored to your skin after a personal assessment.

Facials

Every facial begins with cleansing and studying your skin under proper lighting. From there it is built around what we find — exfoliation, extractions if you need them, a treatment mask and massage.

Chemical / Biological Peels

A wide range of biological solutions can be used within a facial treatment. Biological and vitamin skin peels are proven to cause…

Acne Treatment

Acne differs with each client, and we always take a per-person tailored approach in treating acne and acne scars. Treatments vary widely. Whether caused by hormone…

Anti-Aging

No single cream reverses aging. We combine muscle stimulation, light therapy, ultrasound and peels with daytime and nighttime care chosen for your skin, then stay consistent.

EMS (Facial Muscle Toning)

During EMS, microcurrents are used to reprogram muscles over the course of 8-12 treatments…

Cold Light Therapy

A specially designed light therapy treatment first deigned for NASA’s astronauts. Red-light, blue-light and near-infrared therapies all have their purpose in producing firmer…

Makeup

Custom-blended foundations and natural mineral powders that match your skin tone perfectly and offer the desired texture you want as well as little to maximum coverage you desire.

Eyelash Extensions

There is no single lash look that suits everyone. We consider your eye shape, natural lash strength and how much drama you want, then map a set that flatters your face.

Vascu Touch

This non-invasive treatment is designed to eliminate skin abnormalities. Permanent removal of cherry angiomas, skin tags, cholesterol deposits

Sugaring Hair Removal

During the sugaring hair removal process, a natural, sugar-based paste is applied at room temperature, then stripped away gently to remove hair.

Ultrasound

Ultrasound offers multiple skincare benefits, from increasing product penetration, to minimizing water retention, to firming the skin. The process is soothing

Lash Lift & Lamination

Specialty solutions re-program the direction of lash and brow hairs and enhance their color, bringing uniformity and calm back around the eyes. Results follow your natural lash cycle.

Hyperpigmentation

Pigment is produced well below the surface, so dark spots take a plan rather than a product. The sooner the pigmentation is treated, the more improvement you will see.

Color Analysis

This fabric-draping procedure helps clients make better choices in their wardrobe choices, makeup and hair color choices. Let us help you understand what choices are best with this one-hour learning experience.

Microdermabrasion

A resurfacing treatment that turns skin over aggressively to repair minor scarring and refine thick, oily skin types. Best paired with a form of peeling to keep the progress going.

Why Choose Us

40+ Years of Experience

Serving Buffalo-area families since 1984, with the knowledge that only comes from decades of hands-on work.

Truly Personalized Care

No two skins are alike. Every treatment and every product we recommend is chosen for you.

Expert-Led Results

Owner Brenda Romanow studied with Dr. Pugliese, creator of Circadia, and is a former New York State Board Aesthetics Examiner.

Meet Brenda Romanow

Owner & Licensed Esthetician

Brenda has spent more than 40 years helping clients across the Buffalo area improve and maintain healthy skin — and teaching others to do the same.

Helping clients improve their skin health since 1984.

Owner Brenda Romanow is a respected esthetician and columnist with After 50 News.

Brenda delivers lectures on skincare, anti-aging and personal image.

Former New York State Board Aesthetics Examiner and Educator.

Schedule Your Consultation

Every treatment starts with a conversation about your skin.

Our Blog

Healthy Skin Insights

Skincare tips, treatment advice and healthy-skin knowledge from Brenda and our team.

July 3, 2026

Healthy Skin is Beautiful Skin

Television and magazine ads today have a strong presence in the science of skincare. The emphasis is on youthful looking…

Learn more

March 31, 2020

Epignetics

If you haven’t heard this word before it is relatively new in the field of general body and skin health. …

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March 31, 2020

Brow Business

It appears that the older we get the less importance we give to our brows. Yes, with the onslaught of…

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Proudly Serving the Greater Buffalo Area

Clients travel to our Cheektowaga clinic from across Western New York, including:

Buffalo

Getzville

Tonawanda

Depew

Clarence

Lancaster

Grand Island

East Amherst

Rochester

Niagara Falls

Call Us

(716) 834-1123

Location

2415 William St, Cheektowaga, NY 14206

Company

Services

following areas

Opening Hours

Sunday - Monday:

Closed

Tuesday & Wednesday :

10 AM - 6 PM

Thursday:

Closed

Friday:

10 AM - 6 PM

Saturday:

10 AM - 1 PM